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On LinkedIn, you’ll often end up spending a lot of more money.

On Facebook you pay whether someone clicks or not, so you want to draw in the most people.Īdvertisers often use curiosity to draw in a prospect. Therefore we do not want to draw unqualified clicks – that only wastes money.Īlternatively, on Facebook you’re usually paying on a CPM (cost per impression) basis. But, you DO NOT pay when someone sees your ad but does not click. That means you pay when someone clicks on your ad. On LinkedIn, you’re usually paying on a cost-per-click (CPC) basis. Be very clear what the offer is and who it’s for. We’ll refer to these and explain best practices for each below! You’ll have to define all of these inputs to create your ad. Here are some tips to help you create the best LinkedIn ads! LinkedIn Ad Componentsįirst, here are the elements of a LinkedIn sponsored content ad unit. Simply re-using the same Facebook ads on LinkedIn will get you poor results. So, we must intentionally create our ads – our ad copy and our creative – specifically for the LinkedIn platform. Therefore, we rely very little on the platform to optimize our campaigns for us. LinkedIn’s algorithms do not “learn” in the same way that Facebook’s algorithms do. We are usually paying on a cost-per-click (CPC) basis, NOT a CPM basis (which Facebook usually is). To be successful with LinkedIn ads, you must communicate differently with it’s professional audience. Members are older on average, they’re in a “business mindset”, and they’re using LinkedIn for very different reasons from when they use Facebook. LinkedIn is a professional social network. LinkedIn is a very different social network from Facebook – so you should NOT re-use the same exact ad copy… Are you looking to create the most effective LinkedIn Ads?